KHAIRUL ASYRAF MOHAMMAD
Founder, CEO
Khairul Asyraf bin Mohammad, 37 years old, is the visionary Founder, CEO, and Director of NZA Integrated Sdn. Bhd. – Foody Avenue. As the principal shareholder, he combines ownership with executive leadership and strategic oversight, driving the company’s growth and shaping its future.
A Quantity Surveying graduate from UiTM, Khairul is a forwardthinking, bold, and calculated risk-taker who sees opportunities where others may not. He leads the company with innovation, integrity, and determination, inspiring the team to push boundaries and deliver excellence in every aspect of the business.
“A great dining experience isn’t just about food—it’s about creating a space where people feel happy, relaxed, and at home. ”
JAWAHIR JOHANNIS JOHAR
Chief Operating Officer
The COO is the strategic leader driving Foody Avenue’s growth and long-term success.
Miss Jawahir Johannis Binti Johar combines big-picture thinking with practical execution, working closely with the CEO and team to turn vision into results. Their focus is on efficiency, scalability, and continuous improvement, ensuring that Foody Avenue grows sustainably while delighting every student who visits.
“Great strategy turns vision into reality. Our job is to make every idea work seamlessly and impactfully. ”
NUR SHAHADAH SHAFIE
Head of Operations
The backbone of Foody Avenue’s daily operations, Nur Shahadah Binti Shafie ensures that every outlet runs smoothly and efficiently. From coordinating staff schedules to managing supplies and maintaining quality standards, Shahadah makes sure students always enjoy a seamless and pleasant dining experience .
Known for being highly organized and proactive, Miss Shahadah thrives on solving challenges quickly and keeping the team motivated. Their attention to detail ensures that every aspect of Foody Avenue—from service flow to ambience—meets the highest standard .
“Great operations make great experiences. When everything runs smoothly, students can just relax and enjoy their meals. ”
KHAIRUL AZLAN MOHAMMAD
Head of Quality & Safety
En Khairul Azlan Bin Mohammad, The Head of Quality & Safety ensures that every Foody Avenue outlet maintains the highest standards of hygiene, food safety, and overall quality.
Known for being meticulous and proactive, En. Azlan constantly monitors processes, trains staff, and implements best practices to create a safe, clean, and reliable dining environment. Their work ensures that students can enjoy every visit with confidence and peace of mind.
“Safety and quality are the foundations of a great dining experience. Every detail counts, and every student matters. ”
MUHAMMAD FAUZI SAHUADDIN
Head of Maintenance and Facilities
En. Muhammad Fauzi Bin Sahuaddin, The Head of Maintenance & Facilities is responsible for ensuring that every Foody Avenue outlet operates in a safe, efficient, and well-maintained environment. He oversees all facility-related functions, including preventive maintenance, equipment servicing, repair works, and coordination with technical vendors and contractors.
By managing the upkeep of dining spaces, kitchen operations, electrical systems, and overall infrastructure, En Fauzi ensures that our outlets remain clean, reliable, and operational at all times.